Hornbeam & Co. x Phyconomy

We are incredibly proud to announce our latest partnership with Steven Hermans at Phyconomy. Together, we intend to supercharge the growth of businesses and innovation in the seaweed industry.

Since 2019, Steven has been working tirelessly to improve the flow of information within the industry while comprehensively tracking its economy. One of the most prevalent challenges encountered is convincing global audiences to believe in a large-scale and profitable opportunity which promises not to be awful – something most have heard many times before and been left disenchanted by the subsequent reality.

These culture change challenges are dream briefs for us. With Phyconomy’s knowledge underpinning our approach as brand-builders and communicators, we are equipped to provide robust strategies to answer these challenges and accelerate progress for those at the forefront of this burgeoning sector.

By 2028, the global seaweed market’s value is estimated to reach c.$25bn and the potential benefits for biodiversity and carbon capture are equally massive, with researchers at Harvard suggesting kelp forests can sequester 20 times more carbon than a forest on land. And that’s without even considering their role in revolutionising food, farming, animal and fish feed, cosmetics, water treatment and textiles through responsible aquaculture.

Imagine what these overlooked algae can do for all of us in the future with a greater understanding of their potential and desire for their uses.

Whether you’re a brand owner working within the sector or an investor looking to understand and maximise the commercial and environmental returns seaweed presents, effective strategic communications are essential. Drop us an email at hello@hornbeam.co to accelerate your impact in this promising industry.